If you're looking to sell your home, hosting an open house can be a great strategy. However, as a real estate professional, I’ve found traditional open houses often fall short. Here's why:
Timing Conflicts: Traditional open houses typically happen on Sundays, right in the middle of the day. For many people, especially during football season, this isn’t ideal.
Too Much Time: Most open houses span 2-3 hours. When people have such a large window to visit, they tend to procrastinate—and often, they don’t make it at all.
That’s why I recommend trying a one-hour open house.
A one-hour open house creates a sense of urgency. With a shorter time frame, potential buyers feel compelled to prioritize their visit, ensuring a higher turnout in a more concentrated period.
For instance, just two weeks ago, I hosted a one-hour open house. The results were incredible—50 people walked through the door within the first 20-30 minutes. The buzz and competition led to multiple offers, and the home sold quickly.
Contrast this with the typical three-hour open house, where foot traffic is slower and less impactful. The shorter timeframe is not only more effective but also more efficient for everyone involved.
If you’re preparing to sell your home, consider scheduling a one-hour open house. It might just be the strategy that gets your house sold faster and with more competitive offers.
It worked for me, and it could work for you too! Give it a try—you might be surprised by the results.